About this object
The poster reminds us how Stuart and Martin County were part of a broader transformation, as tourism, media, and modern commerce began to reshape Florida's economy and identity.
Poster
Florida as New Hollywood
During the 1970s, Florida, and towns like Stuart, captured the imagination of filmmakers and promoters who saw the state's natural beauty and tropical landscape as a rival to California's studios. This striking black-and-white poster reflects that era of optimism, when Florida's film industry was growing and the state was reshaping its image as a destination for entertainment and creative enterprise.
Not on display right now.
Ask at the front desk with the accession number and we will do our best to show it to you.
| Object type | Poster |
|---|---|
| Accession no. | 2023.12.002 |
| Where to see it | In storage |
| Provenance | Donated by Mike Herbach |
| Catalog description | Black and White Florida is the New Hollywood Poster from the 1970s |
